The English language likes to play a bit of trickery on us when it's written. There are so many words that sound the same and look the same but mean completely different things. When words are related in this fashion they are called homonyms or homophones. These homonyms make it difficult for some people to be sure what word to use and when.
The grammar tips of this lesson focus on homonyms that are often misused. The words assure, ensure and insure are often used grammatically wrong due to their similar sounding natures.
When using these terms you have to consider one major factor what needs to be "secured". When using either of the word it's in reference to securing something.
The term assure is usually used when you are assuring a person, a group of people, or an animal with the goal of removing any doubt or unsettled feelings surrounding the situation that is being doubted.
A good way to remember when to use assure is to consider whether or not if what is being "secured" is Alive. If you have to secure feeling's or situations that are causing doubt and Anxiety then you want to select
the term Assure. A short cut to think of is that Alive and Anxiety beign with the letter 'A' like Assure.
To ensure is done/used to guarantee an event, outcome or condition. An easy way I like to remember that guarantee has two E's on the end for the sake of it's relation to ensuring things.
In my opinion the easiest term to remember and use properly is insure simply because we see this regularly used in relation to insurance policies. This way of securing something is done to a person, place, or thing specifically with the intentions of relinquishing financial distress in relation to the insured situation. To secure something in this fashion involve income. So if you are securing something for financial purposes then you want to Insure it.
Happy grammar.
The grammar tips of this lesson focus on homonyms that are often misused. The words assure, ensure and insure are often used grammatically wrong due to their similar sounding natures.
When using these terms you have to consider one major factor what needs to be "secured". When using either of the word it's in reference to securing something.
The term assure is usually used when you are assuring a person, a group of people, or an animal with the goal of removing any doubt or unsettled feelings surrounding the situation that is being doubted.A good way to remember when to use assure is to consider whether or not if what is being "secured" is Alive. If you have to secure feeling's or situations that are causing doubt and Anxiety then you want to select
the term Assure. A short cut to think of is that Alive and Anxiety beign with the letter 'A' like Assure.
To ensure is done/used to guarantee an event, outcome or condition. An easy way I like to remember that guarantee has two E's on the end for the sake of it's relation to ensuring things.
In my opinion the easiest term to remember and use properly is insure simply because we see this regularly used in relation to insurance policies. This way of securing something is done to a person, place, or thing specifically with the intentions of relinquishing financial distress in relation to the insured situation. To secure something in this fashion involve income. So if you are securing something for financial purposes then you want to Insure it.
Happy grammar.
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